Mar 22, 2021
Women’s sports were gaining popularity before
COVID but the question is, why should that matter to us?
Join Linda Yates and her guest Missy Heilman as they talked about
the subject in depth.
Who is Missy Heilman?
- Sports have been an important part of Missy’s life since
- She played several sports including volleyball, basketball, and
she ran track. She got a small scholarship at the University of
North Dakota for track and field, and with hard work, she graduated
on a full scholarship. She also earned an NCAA postgraduate
- She started running in meets when she was in the eighth grade.
She ran the 300-meter during high school and 400-meter hurdles
during college, which also became her specialty. Her favorite would
be the relay and their team made it to the nationals several
The Importance of Sports
- Kids today are pressured to specialize so early. There is so
much emphasis on winning that kids are paralyzed by the fear of
- Missy wanted to create an environment or program where girls
could come and truly be themselves without the pressure. This isn’t
just for the girls with parents who could afford to drive them all
over the place. She wanted a safe place for all kids. This was how
Bio Girls started. It is a
nonprofit organization in Fargo where they help second to sixth
graders to improve their self-esteem through a 12-week
- The organization forced her to think about process,
scalability, and documentation.
- Even with the pandemic last year, their organization was able
to help 1,500 girls across five states in the program.
- Missy was working as a director of marketing and was paid a
six-figure salary but it didn’t make her happy. It took her nine
months to finally leave the job and focus on Bio Girls. They now
have a staff of six and over 600 volunteers every year.
Working with women in Sports
- The Bio Girls program trains young girls as well for
non-competitive 5k runs. Physical activity is not the core of the
program but they use it to reinforce life skills such as goal
setting, practicing accountability, dealing with a bad day, and
- Missy learned that when they spent money on marketing expansion
and people came to know about them, many come forward and offered
- These are women who have the same passion for youth development
and wanting to be a part of a community that aims to help girls
become the best versions of themselves.
- The program teaches the girls kindness, respect, and it
encourages them to stop treating their friends as
- Hard work pays off. Another mantra in Bio Girls is that actions
- While sports can be intimidating, and it's difficult when you
start, when you work hard and show up for the training, you are
already winning the battle.
- If you can conquer the skills taught in sports, you can conquer
most of the things you face in your life and in your
- Sports isn’t just about winning and losing. The important thing
is being able to celebrate progress and improvement. There are
always hard work and failures behind every win so celebrate not
only your wins but also your growth.
“Women’s Sports Were Gaining Popularity Before Covid, and That
Should Matter to Us” episode resources
Check out and follow Missy Heilman on LinkedIn.
Do you have more stories to tell? Talk to Linda Yates here. This
podcast is produced by TSE Studios. Check out other podcasts by the
TSE Studios including The
Sales Evangelist and more.
This episode is sponsored by The Sales Evangelist, helping
new and struggling sellers close more deals and smash their quotas.
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Audio created by Ryan Rasmussen